What if you could exceed your sales goals for a given month? Or a year? What is you could double, or treble...or quadruple...or more of your sales goals for a specific month? Impossible, you say?
Well, there is a way: The Way of The Affiliate. The possibility for potential growth through affiliates is virtually unlimited. The more affiliates you have in your program, the more money you can make. If Ray Croc had tried to run each and every McDonald's restaurant himself, he would not have been very successful. For maximum growth, you need others. Consider Avon Cosmetics: its phenomenal success is based on two things - a great product, and an excellent affiliate program.
To Attract Affiliates: Make it Worth Their Time
* Offer a high commission per sale:
The higher the commission, the more affiliates will
join your team/business/program
* Provide the tools required to successfully market your
program:
Example, articles, banner aids, and whatever else might
make the program easier for the affiliates to operate and
help increase sales
* Provide updated information:
Newsletters, new promotional campaigns or other methods
to inform and motivate your affiliates.
Choice of Affiliate Program
* One-Tier Affiliate Program:
Pays on one level and generally offers a larger
commission. The affiliate receives a pre-determined
amount per sale.
* Two-Tier Affiliate Program:
Affiliates are paid on two different levels in that they
can recruit others to sell under them in the program. The
Recruiting Affiliate receives a slightly larger
commission than the Recruit/Second-Level Affiliate. For
example, if the First Level/Recruiting Affiliate normally
earns 20% of the sale, then she/he in the Two-Tier
Program would make 15%, giving the Recruit/Second-Level
Affiliate the difference of 5%.
Setting up the Affiliate Program
* Do it yourself through an Affiliate Tracking Software.
This software provides a method to track affiliate sales.
It also allows affiliates to view their progress. There
is, however, a disadvantage to this option: you are
responsible for making the payments.
* Hire an Affiliate Tracking Company to do all the work for
you.
This is a more sophisticated option as they use credit
cards, which is important for internet sales. Such
companies completely run the affiliate program from
billing your customers, paying your affiliates, and
paying you. This is a good option to use if you are a
beginning business owner or are a busy person. It is
totally affordable option as most of such companies
charge a small one-time fee.
Whichever way you decide to run your affiliate program, it is sure to increase profits for your business.
Helen Chow
ND, Dip. Herb., B. Sc.
Entrepreneur, Naturopath, Herbalist, Internet Home Business Entrepreneur
I am an entrepreneur in fields that include Gourmet French/Fusion Food, Naturopathy, Herbalism, Astrology, Travel, Writing and Internet Marketing
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